— The luxury Replica Watches manufacturer is opening its second boutique in a historic building of Zurich’s city centre.
The IWC boutique at Bahnhofstrasse 61 is no longer the only one in Zurich – the Schaffhausen luxury watch manufacturer now has a second store in the city at Weinplatz 10. The new IWC boutique is located in the Haus zum Schwert opposite the Hotel Storchen at the famous Gemüsebrücke. “We’re happy about this opportunity to expand our presence in Switzerland’s largest city and increase the visibility of our brand. In the future, even more watch lovers will have the chance to discover our mechanical timepieces. And they will do so in an exclusive environment with other luxury brands in one of Zurich’s most beautiful shopping areas,” says Linus Fuchs, IWC Replica Watches Managing Director Switzerland, explaining the reasons for the move. The boutique will operate as a joint venture with watch and jewellery specialists Zett Meyer. “We are pleased and proud that we can now write another chapter in our many years of cooperation with IWC”, said Adrian Bindella, Managing Director of Zett Meyer.
Swiss Replica IWC boutique at historic location
The latest IWC boutique is located at a site steeped in history. The Haus zum Schwert is first mentioned in records of 1406. It was for many years an inn and hostelry famous throughout Europe, whose celebrated guests include the composer Johannes Brahms and Germany’s greatest literary figure Johann Wolfgang von Goethe. The interior of the new store has been designed to adequately reflect the prestige of this special building: dark wood, glass and natural stone create elegant surroundings for the presentation of the luxury fake watches from Schaffhausen. The interior combines tradition with innovation, and with its clear design language echoes the engineering ethos that has made timepieces from Schaffhausen so much sought after the world over. The display comprises current models from all six Replica Watches UK families – the Pilot’s Watches, Portugieser, Ingenieur, Aquatimer, Da Vinci and Portofino – but also includes limited-edition models that are available exclusively at IWC boutiques. During the run-up to the festive season, the store will have special window decorations designed to get passers-by into the pre-Christmas spirit.